We wanted to make a semester encompassing visual that demonstrated the majority of topics we learned about this semester, such that it could be understood by someone who did not take the class. We created a persona of a typical Roger Williams student entering the Communications major. Our choice of visual was a flow chart because of its easy read and it was the easiest way to show the majority of information without having a convoluted graphic. We used different colors matching with the different shapes within the chart so that questions, terminators and actions were easily distinguished.
The chart started with the choice of graphic, moving on to the decisions of color, shape and size, finally ending with the breakdown of Schriver’s Model. The front side of our visual represents the thoughts of our persona, Axel. When creating our flow chart we broke up the sections between us to gain a greater insight on what we were graphing. Shean dealt with determining the graphical visualization, Marybeth covered colors, shapes and sizes, and Brittany mapped out Schriver’s Model. We decided on these three subjects because they were key in our own processes in making our other visualizations throughout the semester. As opposed to trying to market a broad audience, we decided to make our target audience more succinct by creating the persona, Axel. The front side of the flow chart represents the thoughts of our persona in the form of a mind map. This was in the hopes of giving our classmates an exact idea of who we are targeting in our graphic. We all felt that the flow chart was the best way to get the information across concisely. We also agreed on the mind map because it was a great contrast to the rigid structure of the flow chart.
I thought the most difficult part of the project was figuring out the best way to organize all the information we wanted to. When working on my section I started to stray away from the flow chart idea. Schriver's Model could be broken down several ways, and within my attempts I tried concept mapping it, and creating a decision tree. Finally, after many trials and errors I was able to create a flow chart that paralleled that of my partners. Once all of our information was compiled together I was very excited about how easy it was to design one flow chart incorporating three important aspects of visual design.